Translating Toyo Keizai: New Words and Wedding Trends in Japan

Kyōyūkon is the new buzzword in Japan. "Shared Wedding"

No matter the country, no matter the culture, words evolve as time slips slowly on. Trends change, people change, and the way people tie the knot changes to reflect the environment. A recent study Marriage Trend Survey (Zekushi Magazine, October 2014) found that among other things a new trend was emerging in the world of weddings, calling for a new word: 共有婚 (Kyōyūkon). “What exactly is this recent Kyōyūkon trend?” asks Kyoto University graduate and journalist Yūmi Tokiwa at Tōyō Keizai news (online).

Understandable trend given the times, the kanji used sum up its meaning well: 共 (kyō) Share/Together, 有 (yū) to Be/Have, 婚 (kon) Marriage. Below is my translation the article which appeared in Tōyō Keizai on January 18th, 2015. It can be read in its original Japanese here.

Weddings, What exactly is this recent Kyōyūkon trend?

A decreasing numbers of guests and lower costs.

The wedding, the most important day of your life. Contrary to what one may believe, the movement of the economy does not hold much sway over the cost of a wedding. “Even during the financial crisis of 2008, the cost of weddings did not go down. It’s because Japanese people consider a wedding to be Continue reading

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